Garmin Venu

Garmin Venu launch campaign in France
https://www.amazon.fr/adlp/garminvenu

Sep 2019 - Amazon
Role: Design Technologist

IDEA

Garmin was to launch its new Garmin Venu watch in September, 2019. The idea was to create a custom landing page for the watch on Amazon to help create BRAND  AWARENESS in the mass market category for this device.

Aa

The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog
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Targeting strategy

Global Target Audiences:

Primary:
Active Mass Market
• 60% Male, 40% Female
• Age range is 25 – 59
Insights:
• This customer cares about living a healthy, active lifestyle but wouldn’t classify themselves as an “athlete”
• Working out is important to them, so they’ll make time for the gym a few times a week, but it can’t interfere with their busy lifestyle
• A GPS smartwatch helps them stay on track with their health and fitness

Secondary: Athleisure Mass Market
• 30% Male, 70% Female
• Age range is 20 – 50
Insights:
• Fashion-first customer who is attracted to a stylish, well-designed wearable with simple smartwatch features
• They’ll sneak in a workout or two every week, but it’s about getting exercise, not data driven training
• A smartwatch complements their athleisure wear, whether it’s during the day or at night

The landing page

The concept behind this landing page is the story of a Garmin Venue owner over the course of a day. Different sections of the page highlight the different features watch has to provide and this story and the consumer journey is supported by animated scrolling.

Scrolling Animation Design

Traffic drivers

To create the awareness of the campaign, traffic drivers were created which were the targeted video ads and desktop and mobile ads running across the amazon platform.

Results

The UK Garmin client was so impressed with the campaign that they decided it for the UK market and drive an additional $629k of Q4 revenue for the Int’l  Managed Custom program.